About Erik Bernskiold


Ever since I was a little kid, I have been fascinated with how things work, sharing and consuming knowledge. My parents used to be able to keep track of where I was because they would hear me talk.

As I kid I founded more (fake) enterprises than most: A corporation that ventured into retail, golf courses and anything I became interested in. Yeah. I’m a born businessman.

Fast forward some years and I ventured into community-building and website building at the age of 10, creating a community for Harry Potter website. It grew. In 2004, at the age of 12, I started my first real business, XLD Studios, helping others create and build websites. Today the very same company is one of the leading WordPress web agencies in Sweden.

Today, I am the managing director of full-service boutique digital agency Bernskiold Media, which along with XLD Studios is part of the Bernskiold Group. I want to help businesses of all sizes succeed with digital tools, using them in the best way possible for their situation.

I have to admit I am a bit of an academic at heart. I hold a Bachelor’s degree in Economics from the University of Gothenburg, Sweden and the Goethe University in Frankfurt, Germany. The academic education have given me insight into various crucial aspects of the economy from commercial law to business administration and the inner workings of the economy.

In 2015, I wrote my thesis on the subject “Free Movement: The Economic Effects of Net Migration within the European Union“, tackling the timely issue heads-on.

During my studies, I found my favorite field in economics, called behavioral economics which deals in part with human (irrational) decision making. This, I implement in all my work through Behavioral Design and Behavioral Marketing.

As you see, I’ve got lots on my plate. Apart from my companies and academic efforts, I am part of several other projects. I teach online courses for the Swedish company Moderskeppet and speak at conferences and events worldwide.

Since 2014, I also very happy to be on the Board of Advisors at the Goethe Unibator at the Goethe University in Frankfurt am Main, helping other entrepreneurs succeed with their ventures.