Update to Facebook's new Business Pages
Since Facebook introduced their new Facebook profile page layout a few months ago (to the upset outcry of many), it has been just a matter of when they were going to update the pages as well. Since a few days ago, Page administrators have been able to preview their Facebook pages with the new design (which will be applied automatically in early March).
I typically go ahead and update when Facebook lets me because I know that I eventually will be updated anyway. I see no point in trying to put that day off as far as I can but instead go and try to make the most of the update. This was also the case with the new profiles.
Pages Are Social
The new pages do offer new features which are very lucrative in terms of communicating. First of all you can now browse Facebook as your page. This means that a page will act pretty much like a profile, everywhere else on Facebook which it previously couldn’t. With this you can leave a comment or like something as your page instead of as your personal profile.
Interacting as your page not only gives you the added advantage of better branding, but it is now easier to separate your page with your personal profile, should you want to. For many of my friends, this will be very helpful and should end the complaints about the new personal profiles being less business friendly since they now do not need to be.
As an additional feature, your fans will be able to see the connection between “You and *Page Name*”: How many friends you have in common, Pages you both like, etc. I think this could be a good addition to help build pages into an even better place to interact with fans/customers/potential customers.
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